Winning the World Cup at a cost
30/07/26 -"Adidas delivered record Q2 sales, driven by exceptional World Cup momentum and strong DTC demand. However, the group invested heavily in the event, diluting operating leverage, while the ..."
Pages
54
Language
English
Published on
30/07/26
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Adidas delivered record Q2 sales, driven by exceptional World Cup momentum and strong DTC demand. However, the group invested heavily in the event, ...