Swatch

Note: This is a daily stock update and the information stands true as of 30/01/25, 09:00 CET.


Company update:
Net sales declined by 12.2% at constant exchange rates to CHF 6.7bn (vs. consensus of -9%). The decline was primarily driven by a sharp drop in demand in Greater China and Southeast Asia, where sales fell 30% overall.

Operating profit came in at CHF 304m, reflecting an operating margin of 4.5% (vs. 15.1% in FY23 / consensus of 8%). The company attributed the significant decline in profitability to its strategy of maintaining production capacities and avoiding layoffs despite the slowdown.

Guidance 25 : Swatch expects positive top-line, profit, and cash flow development in FY25, citing encouraging sales momentum in December.


Expert opinion:
Recent earnings from Richemont and Burberry have positively surprised the market, while LVMH slightly underperformed and Swatch significantly missed expectations. Despite some brands showing strength, we advise a cautious stance on luxury investments, as it may be too early to re-enter the sector. Continued market analysis will be necessary to gauge future opportunities.


For daily updates, subscribe to our newsletter and for detailed information, reach out to us at sales@alphavalue.eu



Subscribe to our blog


Let’s talk
Interested in our research and want to learn more?
Alphavalue Morning Market Tip
Strong beat in Q1.
Alphavalue Morning Market Tip
Profit warning despite slight beat in Q1.
Alphavalue Morning Market Tip
Solid start of 2025 with signs of recovery in key markets.